Client: MOOD District

A mix of hero product photos as well as product still life photos for carousels on Facebook and Instagram. The absence of an online product inventory coupled with a relatively unknown online personal shopping service gave way for the need to display products, quite liberally, on social media. In regards to branding we created a world where we put emphasis on the optimism that arrives with spring, being playful with symbols of spring such as the casual ice cream or the spontaneous smoothie.

Lighting inspired by the earliest low, stark sunlight of spring and the shadows that are formed as a result. The purpose is to inspire the end consumer and show off the vast collection of products ready to be ordered either on site or through the online personal shopping service. In addition to three hero images, over 30 product still life photos were taken and published on social media in carousels.

Styling: Caroline Sandström Blasiak

Average CPM Facebook: 25 SEK
Average CPM Instagram: 21 SEK
Average CTR Facebook: 2%