Created in-house at Dramaten

In keeping with a well executed routine for a lot of Swedish social media accounts, we opted to publish a Christmas calendar for the month of December 2017.

One of the main insights that the theatre has been working with is that the main wealth comes from the span of actor’s employed as well as its vast history. Coupled with a general strategy of “access and excellence” we decided to create a Christmas calendar spanning the entire month of December. The calendar consisted of a series of educational explainer videos covering a wide selection of topics, historic images as well as discount codes for certain performances.

Audience retention rates 20–30%