Client: MOOD District

An ongoing video content series for publishing on Facebook and Instagram.

A combination of the main strategy for MOOD District’s social channels (“Inspiration through teaching”), as well as insights from and limitations following the COVID-19 pandemic. We decided to produce short format video clips with the various restaurants housed in MOOD District consisting of not so much full recipes but instead tips and tricks that facilitate certain types of proper meal preparations (while simultaneously debunking common cooking misconceptions). Topics covered span from smash burgers to poached eggs.

Videos published to date: 8. Audience retention rates 24–39%.